Skin Care Cymru. Don’t be a Lobster

Skin Care Cymru came to us with a very local problem. Skin cancer in Wales was on the rise because people weren’t taking the Welsh sun seriously.

So we hit the nation where it hurt: right in the national flag. We hijacked Welsh flags across the country on St David’s Day, replacing the dragon with a lobster. People kicked off, the Mayor of Swansea got involved, it was debated in Parliament and it was even featured on a kids’ TV show on S4C. Job done.

After all that, it managed to pick up a Creative Circle award and a couple of Kinsale Sharks too.